A results driven boutique technology consulting and software development firm that specializes in helping both emerging and established businesses solve complex technical challenges.
Why is 296 Group different?
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We prioritize establishing a strategic business partnership with our clients. Our commitment to long-term relationships allows us to develop enterprise-grade solutions, incrementally. This approach accelerates our partners’ growth compared to traditional development methods.
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Our entrepreneurial mindset and experience ensure timely and budget conscious project delivery. We take pride in identifying efficient solutions and implementing them quickly.
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Our approach to staffing is both dedicated and flexible at the same time. Our model allows us to staff projects with the right resources, either onshore or offshore, in response to the business’ needs. We then make staffing adjustments as the project and business needs evolve.
What We Do
Technical Design and Architecture
Cutting-Edge Web Development
Back-end Services and API Development
Data Driven Business Intelligence
Android and IOS App Development
Cloud Infrastructure Solutions
DevOps and CI/CD
B2C and B2B Software Applications
Creating Products from Concept to Launch
Fractional CTO/CPO Consulting Services
Data Warehouse Solutions
Identifying and Integrating 3rd Party Solutions
Our Focus
Industry Experience
DTC Marketing
Healthcare
E-Commerce/Marketplaces
Gig Economy
Industry Associations
Liquor, Wine & Spirts
Membership & Subscriptions
Leadership
Our team of technologists blend innovation with practicality to build custom, enterprise-grade software solutions that prioritize your business strategy and goals.
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Jeff, has over 25 years of experience in Information Technology, Product Management, and Operations and is the Founder and CEO of 296 Group Inc. His impressive track record includes successfully steering both start-up ventures and large corporate businesses from their initial concepts to highly efficient operational states.
Before establishing 296 Group, Jeff held pivotal roles such as COO/CTO at DGDean, where he contributed to the growth of multiple VC-backed portfolio companies. He also served as the Chief Information Officer at Affinion Group, a global provider of affinity products to major financial institutions. Jeff's career also includes being a founding member of Webloyalty, where he played a pivotal role in propelling the company from its inception to generating over $300 million in revenues. Jeff holds a Master's Degree in Financial Management from Fairfield University and a Bachelor's degree in Marketing Management from Bentley University.
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Bharat Gidwani is the Chief Technology Officer of 296 Group Inc. Bharat has over 20 years of experience designing and delivering scalable applications with both start-up and multi-national organizations.
Prior to 296 Group, Bharat worked as Director of Engineering in DGDean and as an Architect at Weight Watchers, focusing on delivering consumer-facing web and mobile applications. He has implemented technical solutions using robust, cost effective and scalable APIs, using distributed onshore and offshore teams. Bharat has comprehensive experience in implementing PCI and regulatory standards, both for US and EU markets, ensuring secure storage and protection of sensitive information.
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Mike is the Chief Architect for 296 Group and brings 25+ years of experience in designing and implementing software solutions. In his previous role as Chief Architect for DGDean, Mike led the development of several large-scale startups from their inception.
During his tenure at SingleCare.com (RxSense), a high transaction prescription discount card and pharmacy benefits management platform, Mike engineered a high performance system that processed hundreds of thousands of transactions daily with an average response time of less than 2 seconds and an SLA of 99.999%.
Prior to that Mike was the Lead Architect for WeightWatchers International and was instrumental in re-architecting a companywide framework to support multiple countries on a single codebase.
Client Experience
Healthcare
Our team was responsible for all technical decisions from prototype to MVP to the final product
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RxSense is a modern prescription drugs and pharmacy benefits platform solution. Our team was responsible for all technical decisions from Prototype to Beta to MVP to the final product. The IT Team quickly grew to over 30 people, during which iOS and Android mobile applications were built and all applications were created in a scalable AWS environment. We helped RxSense scale revenue to over $200M, and delivered a fully functioning PBM system that processes hundreds of thousands of transactions daily with an average response time < 2 seconds and an SLA of 99.999%. RxSense recently completed a PE transaction with a valuation of over $800M.
Pangea Health
Healthcare app for independent sales representatives
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Pangea Health is a mobile app that connects healthcare brands with independent sales representatives. Our team was contracted to build an MVP app for Android and iOS. The app allowed sales representatives to receive brand training and locate doctors’ offices to promote services. Additionally the app integrated with multiple third party platforms, including Checkr for background checks and Stripe for user payouts. 296 Group provided production infrastructure setup, monitoring and support, as well as configured Tableau Cloud and Mixpanel for Pangea’s KPI reporting.
Luxury Fashion
Our team built a highly functioning v1.0 product from concept to launch
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Our client wanted to create a marketplace that connects luxury fashion brands, personal shoppers and consumers to an interactive online shopping experience, Our team built a highly functioning v1.0 product from concept to launch. The company was responsible for sourcing, contracting and integrating the third party marketplace software, Mirakl, At launch we integrated with over 15 luxury brands encompassing over 200,000 SKUs. We also developed an innovative texting mechanism that pushed multiple product pictures and detailed information to end consumers, as well as alerted reps of the end user’s activity and allowed both parties to chat in real time. Last but not least a custom front end shopping experience was developed that allowed personal shoppers to quickly curate a selection of items for specific customers.
Steady
A start-up company that helps Gig Economy workers be more productive
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Our team was engaged by the founders from day one of Steady, a financial empowerment platform for the gig economy workforce. We were responsible for assisting with the overall technical and business strategy and building all versions from a Prototype to Beta to MVP launch. We developed both iOS and Android mobile applications, and all development was done in a scalable AWS environment. At launch the business grew very quickly adding over 500,000 members in 3 months which lead to a $9.5M series A investment. As the business continued to grow we assisted Steady’s CEO with recruiting and hiring a CTO, and transitioned the work to a new, internal IT team based in Atlanta.